Marketting mix on coca cola Essay Example

Marketting mix on coca cola Paper The services marketing mix is also called the ups and includes the addition of process, people and physical evidence. 3. Ups of Neurotransmitter: Product means the goods and services combination the company offer to the target racket. Price: Price is the amount of money customer must pay to obtain the product. 4. Ups of Marketplace: Place includes company activities that make the product available to target customers. Promotion: Promotion means activities that communicate the merits of product and persuade target customers to buy it. 5. ACS of Marketings is also important for marketing mix. The four CSS includes-O Customer Solutions Customer Cost Convenience Communication 6. Coca Cola Founded in beverage concentrates and syrups, used to produce more than 230 beverage brands. The corporate headquarters are in Atlanta, with local operations in nearly 200 countries around the world. The Coca Cola Company is a leader in the cokes industry, with thousands of employees and offices in the entire world, making it an emporium of beverages. 7. Vision Mission The Coca-Cola Company vision statement is to be the leader in the beverages industry. The companys main goal is to keep being number one selling coke in the world and to increase their incomes, the same way they have done in their past years. 8. Strengths The products that this company produces are hard to copy. These products have added value The quality of the products reaches highest standards Is a leader in the industry Is known in all the world 9. Marketing Mix of Coca Collateralized Product: The Coca- Cola Companys pro ducts include beverage concentrates and syrups, with the main product being finished beverages. We will write a custom essay sample on Marketting mix on coca cola specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketting mix on coca cola specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketting mix on coca cola specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The business has over 300 brands of beverages around the world with the main ones being Coke, Fauna, Lift, Sprite, and Powered. Different Price: The prices of Coca-colas products vary according to the brand and the size. Each sub-brand of coca cola has different pricing strategy. Their racing strategy is based on the competitors pricing, Pepsi is the direct competitor to coke. 10. Marketing Mix of Coca Collaborationist Activities: The Coca-Cola Company sells its products by bottling and canning operations. The distributors reached the coke to the wholesalers and the wholesalers reached it to retailers. And at last the customers buy coca cola from retailer shop. Promotion Activities: Advertising The Coca-Cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This source allows the companys products to reach a large audience. 11. Coca-Cola in Evenhandedness-Cola is the most popular and biggest- selling soft drink insisting, as well as the best-known product in the world. Cochlea is the oldest brand in Bangladesh. From the last 50 yearbooks cola has been marketing its products through electroencephalograms of Bangladesh. However, now it is marketed Abdul Money Limited. It marketed coca cola under authority of the coca cola company, USA and distributes focal-Cola, Sprite and Fauna in Bangladesh. 12. Marketing mix of Coca Cola in Bangladesh:product: Coca Cola offers two efferent sweet and flavored cola in our country. This is normal cola and another is dieting Cola. Coca Cola does not frequently change its taste. It has many nutritional values similar to Pepsi. It serves different type of beverage like Sprite, Fauna, etc. Price: Coca Cola Bangladesh Limited always tries to keep a standard price. It also offers promotional discounts, allowances, credit terms and payment period for the stores and Restaurants. Coca Cola, furthermore, offers discounts in a family size bottle frequently. To thing consumer buying power the coca cola company manufacture efferent types of can for our countries people, so that they can easily buy it. 13. Marketing mix of Coca Cola in Bangladesh:place: Coca Cola Bangladesh Limited has a strong distribution channel to distribute their Coca Cola. They make Coca Cola easy to get and available to the customer everywhere through their expert distributors channel. Their transport facilities, channels of distribution, coverage area, etc. Are maintained very securely. Promotion: Coca cola spends millions of dollar for and color to advertise. Coca Cola makes sales promotion, advertising, force selling, public relations, direct marketing, etc. Sometimes local and international games inaugurated by the help of coca cola Bangladesh Ltd. 14. Summarys Cola now a brand all around the word. Every day they promote their market every corner of the world. More than 60 percent soft drinks liked people like coca cola. They have different kinds of products like Coke, Sprite, Fauna, Lift etc. They always try to provide their product with low price with different packaging. As it is a soft drink, Coca-Cola Company follows Intensive Distribution. It is found more or less everywhere in Bangladesh. In terms of promotions they use Emotional Appeal.

Democracy vs. a Dictatorship

Democracy vs. a Dictatorship Free Online Research Papers One of the best example I can think of is Kaiser wilhelm’s and Adolf Hitler’s regime over Germany. Even though these regimes were socially troublesome, Germany prospered economically during these periods . During Kaiser Wilhem’s rule Germany was wealthy enough to compete with Britain’s royal navy which was the largest in the world. Hitler’s rule over Germany was bloody and tyrannous , where millions of people were killed, however Germany was one of the richest countries in the world during Hitler’s time , it had the largest army , navy and airforce after USA’s. Hitler’s regime not only brought monetary wealth but also discipline in the country which was very much required after the â€Å"cumbersome† democratic regime of Friedrich Ebert. Democracy is a faulted type of government. This statement can be complemented with an example , that is ; present day India, which is a democratic country. However, it is one of the most backward country’s in the world. More than 70% of the country is below the poverty line. The main form of industry is the primary industry which the monetary output is comparatively very low in comparison to secondary and tertiary industries. Another example to push dictatorship forward, is Fidel Castro’s regime over Cuba. Fidel Castro has ruled Cuba for the past 50 years or more. Even though the main industry is primary ( exporting sugar and tobacco) , it has prospered over the years. The fundamental principle of democracy is that it is â€Å" For the people , by the people and from the people .† This is exactly why it is flawed, because the government is virtually run by the people , who always have different views . However, I believe that an ideal government is a dicatorship Research Papers on Democracy vs. a DictatorshipAppeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropeBringing Democracy to AfricaDefinition of Export QuotasPETSTEL analysis of IndiaQuebec and CanadaThe Effects of Illegal ImmigrationNever Been Kicked Out of a Place This NiceInfluences of Socio-Economic Status of Married MalesOpen Architechture a white paper

Health Policy Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Health Policy Analysis - Assignment Example The options I would propose, which would be suitable for your campaign, are as such: This move leads toward covering a large number of people, as a universal coverage is far from practical given the level of private medical care. The current system of care adheres to giving care to anyone with emergency conditions. However, in reality only those with health care plans are taken care of, while those without any are taken care of at later stages (Teisberg). This could be backed up using government funding, although other options could be used such as a national insurance, which is used in the United Kingdom. Wider coverage for all would lead to more people being taken care off. Employers would not have to worry about covering their employees, since the government would now be able to cover their employee’s health plans. Would be expensive to maintain at this point, considering that unemployment is a major issue within the current economy. Even considering a national insurance scheme would mean that employees would have to pay national insurance, and this would not be welcomed by those who are earning. This would include opening clinics and having them subsidized to encourage them to survive in the long run. The process would need a bit of funding at the start to cover initial costs, after which these clinics would pay back after a certain period of time. If after a certain period, say two years, a clinic is still unable to pay its debts, then the amount would be waivered. The affluent families could assist in furthering this option. This option would also lead small clinics to, in some way, compete against the larger medical organizations, leading to a more capitalized economy. This would, in effect, eventually force prices for health care to drive downwards, and therefore also have a favorable impact upon the insurance coverage mentioned in the earlier option. This could prove extremely useful for women in labor. The initial

Report choosing one of public limited company, which i chose Crawford Essay

Report choosing one of public limited company, which i chose Crawford & Co., and do research. You will then need to obtain a cop - Essay Example The evaluation has been done by comparing the performance of the stock of the company with other competitors. The analysis reveals that the share of Crawford and Company is not performing well and is price of the shares are much below that the other players in the insurance industry. Moreover, the earning for the investors is also low. The risk reward rating dismisses the expectation of the market for the future cash flow with the current cash flow. Finally the after conducting the technical analysis and looking at the P/E ratio, it has been suggested to the investors they might go with a purchasing decision. Furthermore, the company has been recommended to incorporate steps in order to make the shares more attractive. Introduction Crawford and Company is a multinational organization, headquartered in United States and provides claim management solutions to insurance and risk management industry on global scale. ... It also provides services to self-insured entities in more than 70 countries. The company aims at offering claim services, consulting services and business process outsourcing for a range of product lines. These include casualty claim and property management techniques, compensation claims for the workers, medical claim management and administration of legal settlement. The company has employed around 8478 hard working employees who contribute to the development company. The company belongs to the financial sector and insurance brokers industry (Crawford and Company, 2013b). The company has earned revenue of $1,266.1 million as of 2012, experiencing a rise in revenue by 4.5%. The operating profit of the company has however increased by 42.8% in 2012 from 2011. The net profit is measured as $48.9 million in 2012, which has also increased by 7.7% from 2011 (Crawford and Company, 2013a). Strategic capabilities In order to attain the strategic objectives Crawford and Company focuses on t heir strategic capabilities by highlighting on their mission and vision statement. The company wants to establish itself as the premium company that provides administrative solutions and custom claims in each and every market they operate. For this they aim to act with integrity, honesty and responsibility, provide value added services to their customers, encouraging positive communication with the customers and the employees and recognising the value of the contribution made by the employees. They consider the employees as an integral part in achieving their strategic objectives. In this respect, they aim to provide safe and healthy working environment for them and

Explore the dramatic Essay Example for Free

Explore the dramatic Essay Lady Capulet, mother of the young Juliet, was only about 13 when she married the older Lord Capulet. And now that Juliet has reached the age of teens where girls are meant to be ready for marriage and childbirth, she is being pushed to look for a husband, and that is arranged to be Paris. Although Juliet does not exactly despise or even dislike Paris, she does not feel comfortable marrying or attempting to get to know someone who has been forced upon her without consent from her. Although Lady and Lord Capulet might have the title of a married couple they are not close at all. Behind his back Lady Capulet makes remarks and jokes that demise Lord Capulet such as when Lord Capulet calls for a sword to fight, she laughs and says that he should instead be calling for a crutch as he is too old to fight. A crutch, a crutch! Why call you for a sword? But on the other hand, when Lord Capulet is violently screaming at Juliet for disobeying him and refusing to marry Paris and then threatens to throw her out of the house, Juliet looks to her mother for support but alls eh says is that she should listen to her father. And even when she asks for the nurses help she says that she better do what Lord Capulet says as she does not want to lose her job by going against what Lord Capulet, her employer and man of the house she works in. So although they might not agree with anything the man in charge says, they (the nurse and Lady Capulet) wouldnt dare go against him. As a mother, Lady Capulet is not very close to Juliet at all. When she wants to get the point across that she should be prepared to marry and that she should try and get to know Paris as he is the one she should marry, she brings the nurse in to try and help her connect with Juliet and get to her as the nurse is the one who really brought up Juliet from a young age. But rather than stick up for Juliet in her case that she does not want to marry yet, nurse agrees with Lady Capulet and she even makes an old fashioned joke that embarrasses Juliet and which Lady Capulet seems to dislike and disagree with but in reality it is what Lady Capulet is trying to say. Thou wilt fall backward when thou comest to age , wilt thou not, Jule? This joke is portraying that in those days women were not meant in society for much more than pleasuring the men and having babies. It is an honour that I dream not of. Here Juliet is summing up how she really feels about the option of marrying Paris. Although she is being polite to her mother by saying it would be an honour but she also makes it clear that it is not an honour that she doesnt want to have. Then Lady Capulet starts to explain how many girls the same age or even younger than Juliet become wives and even mothers and she too was Juliets mother around the same age. This might seem to Lady Capulet that she is convincing Juliet that marrying is a good thing and she can do it at that young age but she could easily be making Juliet second guess the chance of getting married because she can most likely see what Lady and Lord Capulets relationship is like and that they are very detached from each other and are not very close as a married couple. Today the idea of getting married at an age of 13 or 14 sounds absurd and it is even illegal under todays laws. But back in the Juliets time it was common and accepted that men would usually marry women much younger than them, sometimes even half their age. Women did not have many rights such as voting, they rarely went to school and any money they inherited or managed to earn if the were lucky enough to have a job would go straight to their husband or the closest man to them such as their father or brother. This was not only accepted by the men but by everyone. Women just accepted that their sole purpose was really to make babies, look after them and as sex toys. But in todays society it is very different as women are allowed to make any choices they want, they have the same rights as men and they are allowed to choose themselves when they want to get married or have a child as long they agree with their partner. Juliets fathers thoughts also changed over time as at first he says to Paris that although he can give him Juliets hand in marriage, he must also woo her and get her to love him. As soon as their marriage is put in jeopardy when one of Paris kinsmen is killed, Lord Capulet is desperate to have the wedding and not have Paris shy away from Juliet so he instantly says to Paris that he can marry Juliet straight away and he comments on how they should marry three days time, as two would be too short notice. But fettle your fine joints gainst Thursday next, to go with Paris to St. Peters church. This also shows that Lord Capulet is not in complete control of everything and when the marriage of Juliet and Paris is put into danger, Lord Capulet desperately fights to save the marriage to rushing it to three days time. When Romeo and Juliet first meet at Capulets party they instantly fall in love and they have a fatal first kiss which sends them into the turmoils of love. Afterwards, when they both find out who the other is, they realize that they are meant to be on opposite sides of a bitter family feud. Tis but thy name that is my enemy; thou art thyself, though not a Matague. Before their kiss, which Romeo is much more eager to have, Romeo and Juliet exchange words which are in the form of a sonnet, the only one in the whole story. This sole use of a sonnet accentuates the feelings in their words and importance of the scene. Romeo starts by talking about how he needs to soften Juliet with a kiss but Juliet holds back and says how in praying pilgrims pray and kiss by holding their hands against someone elses. Romeo comments on how hat they do with their hands, they should do with their lips. O then, dear saint, let lips do what hands do. As Juliet tempts and holds Romeo back, the text is written in the form of a sonnet as Shakespeare tries to emphasize the deep feelings being exchanged between Romeo and Juliet. The sonnet uses rhyming to add a feeling of a poem to the text. The use of this single sonnet in the whole story also singles it out for the reader to know that it is very important and highlights a key point in the relationship of Romeo and Juliet as it is the first time they met each other. Which mannerly devotion shows in this And palm to palm is holy palmers kiss. Ay, pilgrim, lips that they must use in prayer They pray, grant thou, lest faith turn to despair. As shown in these alternate rhyming sentences, the text shows both Juliets teasing and Romeos eagerness. It is also rhythmic and adds flow to the conversation between the two star crossed lovers. The balcony scene is where Romeo and Juliet first express their true and deep feelings for each other. The balcony that at firsts separates Romeo and Juliet from touching each other acts as a symbol of the barriers of their familys history against each other. The balcony scene is an intense and decisive scene in the story as it is the point from where Romeo and Juliet cannot turn away from each other. It is the east, and Juliet is the sun. Arise, fair sun, and kill the envious moon. When he talks of the east he is talking about how the sun (Juliet) rises and that she is the one which lights up his heart. Moon is often coincided with virginity and she, the sun, must kill the moon, or her virginity, and he is the one to help her do so. I am too bold, tis not to me she speaks: two of the fairest stars in all the heaven This could come as a certain amount of surprise to a reader as it shows how Romeo does not have incredible amounts of confidence about getting to Juliets heart. But then he also talks how she is a star and that she is something out of this world and when she rests her chin in her hand he wishes that his hand was hers just so that she could get the opportunity to touch her face. See how she leans her cheek upon her hand! O that I were a glove upon that hand, That I might touch that cheek! As Juliet calls for Romeo she offers to give up her family name without hesitation and that her family name does not mean anything because she is in love. And Ill no longer be a Capulet thou art thyself, though not a Montague whats in a name? With loves light wings did I oerperch these walls, for stony limits cannot hold love out. Here Romeo is talking about the wall of Juliets house which he has to climb to get to her is like the family difference which separates Romeo and Juliet from being happy together. But Romeo explains that like the high boundaries of the wall, the family feud they are tied up in is no match for the love Romeo has and he will not be stopped from loving her. Juliet is much more cautious and nervous about Romeo being caught and facing the punishment if he does. If they do see thee, they will murder thee. Romeo, as shown before is much more eager to be one with Juliet while Juliet is constantly slightly holding back. While Romeo is willing to swear on anything for his love for Juliet, Juliet says they are better off if they do not swear on anything at all as it is too sudden. And when Juliet insists that she has to leave Romeo asks why she has to leave him so unsatisfied. O wilt thou leave me so unsatisfied? But then Juliet proposes that if Romeo wants to prove his profound love for her he should set up their marriage as soon as possible. If that thy bent of love be honourable, thy purpose marriage, send me word tomorrow. She also seems very reluctant to let him leave as she is forced to go back inside as she has been called for. Good night, good night! Parting is such sweet sorrow, that I shall say good night till it be morrow. Here, as like earlier in the balcony scene, the words of Juliet rhyme for more affect as it is a very heart felt sentence. Rhyming also shows up in the next two lines when Romeo is talking, so Shakespeare must have felt that this was an important or true moment of love between Romeo and Juliet as there was earlier in the balcony scene. The balcony scene is most likely the scene with the greatest amount of feelings being expressed which are revealed through language and forms of writing. Shakespeare does a very good job of making priorities stand out by making the language the text is written in different from text he usually writes. The sonnet is a fantastic way to capture the attention of a reader and create an atmosphere really felt between the two star crossed lovers. In the two films, the original version and the modern version, the balcony scene is portrayed in different ways but they also have many similarities. In both films, Romeo and Juliet or on opposite sides of a bitter family feud and have to endure the fighting between the two families. The modern film, as expected, is very modernised. Rather than use swords for fighting, the two families have weapons such as guns and small hand knives.

Forensic Science Essay -- Forensics essays research papers

Forensic Science, also known as Forensics, is the application of science to law. It uses highly developed technology to uncover scientific evidence in a variety of fields. Modern forensic science has a broad range of applications. It is used in civil cases such as forgeries, fraud or negligence. The most common use of forensic science is to investigate criminal cases involving a victim, such as assault, robbery, kidnapping , rape, or murder.   Ã‚  Ã‚  Ã‚  Ã‚   Forensic science is also used in monitoring the compliance of various countries with such international agreements as the Nuclear Non-Proliferation Treaty and the Chemical Weapons Convention and to learn whether a country is developing a secret nuclear weapons program. It can help law enforcement officials determine whether any laws or regulations have been violated in the marketing of foods and drinks, the manufacture of medicines, or the use of pesticides on crops. It can also determine whether drinking water meets legal purity requirements.  Ã‚  Ã‚  Ã‚  Ã‚   The medical examiner is the most important individual in an investigation of a crime involving a victim. It is the responsibility of the medical examiner to visit the crime scene, conduct an autopsy (examination of the body) in cases of death, examine the medical evidence and lab reports, study the victims history, and put all the information together in a report to be turned in to the district attorney. Medical examiners are usually physicians specializing in forensic pathology, the study of structural and functional changes in the body as a result of injury. Their training and qualifications most often include a medical degree and an apprenticeship in a medical examiners office. In the field of forensic science, there are many subspecialties. They include odontology (the study of teeth), anthropology(the study of human beings), psychiatry, biology, chemistry, physics, toxicology (the study of poisons), and pathology (the examination of body tissues and fluids). The medical examiner may call upon forensic scientists who are specialized in these fields for help in a crime investigation. Toxicology is a branch of forensic science that deals with the adverse effects of drugs and poisonous chemicals found in the home, at work or in the environment. All drugs have toxic effect but the effect is most often minor. The toxic effect of drugs... ...d, communities began requiring that coroners have specific academic training. In 1877, Massachusetts replaced the coroners office with the Office of the Medical Examiner, which was to be headed by a physician. Soon many other states followed. In 1915 New York City established a program where the medical examiner was authorized to investigate all deaths that occurred to people who appeared to be in good health, that resulted from criminal violence, accidents, or suicides. Computer technology now allows law enforcement officers o record fingerprints digitally and to transmit and receive information for quick identification. Recent developments in technology allows scientists o examine the deoxyribonucleic acid (DNA) or genetic material of blood, hair, skin, or semen to see if they belong to the victim or the suspected criminal. Using polymerase chain reaction (PCR), a lab can clone the DNA from a very small sample of one of those substances. Forensic science as practiced today is a field of science medicine that uses electron microscopes, lasers, ultraviolet and infrared light, advanced chemical techniques and computerized databanks to analyze and research evidence.

Importance in the novel Essay

Explore the portrayal of Serena Joy and the Commander in the early part of the novel. Also estimate their characters importance in the novel. Serena Joy is portrayed as a frustrated, hostile and rude woman who is full of hate; which in some respects you could say she is, but her character runs much more deeply than is first apparent to the reader. This is portrayed through her characters words, actions and pursuits in many different ways. An example of this is her frustration at the little amount of freedom she is allowed. Although when compared to a character like, Offred she has a lot of freedom, she feels she doesn’t, ‘It is a little thing, but in this household little things mean a lot. ‘, ‘Many of the wives have such gardens, it’s something for them to order and maintain and care for. ‘ By having a garden like this, and being allowed to take charge of it, and look after it, she feels this gives her some importance in the community. It is a distraction, a place of escape for her from the life that she leads, which is boring and she is not happy with. This is the only freedom she is allowed in the life she leads now, which although it doesn’t mean a lot to her, it should be treasured because in Gilead to have freedom like that is unthinkable to most; this portrays Serena Joy to be a women who takes things and her status in the elite, for granted. ‘The tulips are red, a darker crimson towards the stem; as if they had been cut and are beginning to heal there. ‘ The garden to Serena Joy is also something she can take her frustration out on, as she is not supposed to harm Offred. An aspect portrayed to us immensely about her character is her great longing for children; this is shown in many of the domestic pursuits she carries out, i. e. gardening and knitting, ‘They aren’t scarves for grown men but for children. ‘ Although these are scarves supposed to be made for the Angels who are grown men, she makes the scarves in children sizes. This shows the reader how she is always thinking about children, and how she longs to have children of her own. Her garden also portrays these feelings she has about children of her own, ‘Many of the wives have such gardens, it is something for them to order and maintain and care for. ‘ She treats her garden, like you would expect her to treat a child, by caring for it lovingly with great affection. She is rude and hostile towards Offred, because she hates the fact that she is there because she can’t have children of her own, also it must be a humiliating experience for her, the thought of her husband making love to another woman, ‘So, you’re the new one, she said. She didn’t step aside to let me in, she just stood there in the door way, blocking the entrance. She wanted me to feel that I could not come into the house unless she said so. ‘ This is where the reader, feels a little compassion for Serena Joy, as she is portrayed as an awful women, who really has bought this predicament on herself; but it must be humiliating for her. Her husband is sleeping with another women, and as far as she is concerned it is because she cannot have children. She also knows that this life that she has helped to promote, is awful and she hates the way in which she has to live now. Her name is also trying to portray an image of serenity and joy, which once she as a young woman had portrayed, but now with a new way of living, her nature has come to contradict her name, ‘The woman sitting in front of me was Serena Joy. Or had once been. So it was worse than I thought. ‘ The Commander is portrayed as a man who will use his power and authority to get what he wants. He rebels against his own way of life that he has fought to promote, which portrays to us that he too is unhappy with the way he has to live his life, ‘he isn’t supposed to be here’, ‘He is violating custom’. I feel that as we read further into the novel, the way he uses his power to get what he wants will be even more strongly portrayed as part of his character to the reader. We don’t get vivid descriptions of the Commander at first. He is a character which you know is there but we don’t get to meet or see at the beginning of the novel. This portrays him as a slightly mysterious, and you never quite know when to expect him to turn up, ‘The commander stops, gets into the car, disappears, and Nick shuts the door. ‘ His clothes also gives an awe of uncertainty and mystery as he has to dress all in black, which is the colour closely associated to death. He’s a character of great importance in the society of Gilead, and we see this at the Ceremony. We see at the ceremony that he is a highly influential character too, ‘We watch him: every inch, every flicker. ‘ Everyone watches him and wants to be him, which shows he is influential, this though is just because of the power, importance and freedom he has, which all the other characters can only dream about. The first description we get of the Commander portrays him as a very ordinary looking man, ‘When you get down as far as the chin he looks like a vodka ad, in a glossy magazine, of times gone by. ‘ He looks like a friendly approachable man, which slightly contradicts the mysterious feel he has portrayed at the very beginning of the novel. As they are both characters of great power within the society, I feel they are very important in the novel as a whole, and as the book goes on their importance will increase. They are both very strong characters, and both feel that they are hard done by compared to how they used to live but they aren’t when compared to characters like Offred. This is also true of many people in the world today. They are two characters in the novel who care only for themselves and nobody else, even though they are very lucky with what they have.